[Coca-Cola] The Choice by the Real Bear
Pepsi brought Polar Bears. We brought Real Bears.
Awards
2026 | Andy Awards | x1 Shortlist
Pepsi brought the iconic polar bear to the Super Bowl. Our response?
We’re bringing the real Bear cast: chefs who actually know taste. They will conduct a blind taste test, and we’ll spread the results everywhere on billboards, magazines, online, and even in front of the ad agency that came up with the idea.
We’re bringing the real Bear cast: chefs who actually know taste. They will conduct a blind taste test, and we’ll spread the results everywhere on billboards, magazines, online, and even in front of the ad agency that came up with the idea.
