Geon means to build something. Shin means spicy.
Yeah, I'm the person who builds new standards in advertising with spicy ideas :)
Hello, I'm Geon Shin (pronounced "Gun").
Yeah, I'm the person who builds new standards in advertising with spicy ideas :)
Hello, I'm Geon Shin (pronounced "Gun").
I was a sports marketer who consistently brought over 5,000 fans to the stadium every week.
As I gained experience, my mindset began to shift. It was no longer just about running a flawless game day. I became obsessed with a different question: what makes people come back?
That question followed me everywhere. Late nights in the office turned into idea labs, and game days became live experiments. I watched closely what made people cheer, what made them stay, what made them return. Understanding the audience became instinct.
Through these experiences, I realized how powerful it is to move people’s emotions. That realization led me to advertising, where I can reach and influence even more people.
People buy tickets to watch big matches, and through that experience, they become fans of a team. In the same way, people encounter products and services through advertising, and those experiences can turn them into fans of a brand.
I don’t want to create customers. I create fans.
That is the new standard in advertising I create.
As I gained experience, my mindset began to shift. It was no longer just about running a flawless game day. I became obsessed with a different question: what makes people come back?
That question followed me everywhere. Late nights in the office turned into idea labs, and game days became live experiments. I watched closely what made people cheer, what made them stay, what made them return. Understanding the audience became instinct.
Through these experiences, I realized how powerful it is to move people’s emotions. That realization led me to advertising, where I can reach and influence even more people.
People buy tickets to watch big matches, and through that experience, they become fans of a team. In the same way, people encounter products and services through advertising, and those experiences can turn them into fans of a brand.
I don’t want to create customers. I create fans.
That is the new standard in advertising I create.
Work Experience
HSCOM - Sports Marketer (Sep 2023 - Jun 2024)
Seoul, South Korea
Sports Marketing Agency
Seasonal marketing operations for a professional sports team / Handling budget management
Seoul, South Korea
Sports Marketing Agency
Seasonal marketing operations for a professional sports team / Handling budget management
A.D sol Interactive - Intern (Jul 2023 - Aug 2023)
Seoul, South Korea
Digital Advertising Agency
Managing client SA/DA online ad campaigns. / Copy writing for internet banners, search ads
Seoul, South Korea
Digital Advertising Agency
Managing client SA/DA online ad campaigns. / Copy writing for internet banners, search ads
Education
University of Utah (2025 - 2026)
u.s.
Strategic Communication Major
u.s.
Strategic Communication Major
Namseoul University (2019 - 2023)
South Korea
English / Advertising Double Major
South Korea
English / Advertising Double Major
Awards
Addy Awards
2026
Google Gemini - The Wave of Hope | x1 Gold
Google Gemini - The Wave of Hope | x2 Silver
Best Buy - Sonny for Sony | x1 Silver
2026
Google Gemini - The Wave of Hope | x1 Gold
Google Gemini - The Wave of Hope | x2 Silver
Best Buy - Sonny for Sony | x1 Silver
Andy Awards
2026
Google Gemini - The Wave of Hope | x1 Shortlist
Coca-Cola - The Choice by the Real Bear | x1 Shortlist
2026
Google Gemini - The Wave of Hope | x1 Shortlist
Coca-Cola - The Choice by the Real Bear | x1 Shortlist
Young Ones One Show
2026
2026
Verizon - Retake the Network | x1 Finalist
Google Gemini - The Wave of Hope | x2 Finalist
Philips - Boo-tiful Teeth | x1 Finalist
Coca-Cola - The Choice by the Real Bear | x1 Finalist
Google Gemini - The Wave of Hope | x2 Finalist
Philips - Boo-tiful Teeth | x1 Finalist
Coca-Cola - The Choice by the Real Bear | x1 Finalist
Young Ones ADC Awards
2026
2026
Google Gemini - Take One | x1 Finalist
Google Gemini - The Wave of Hope | x1 Finalist
ACLU - No ICE Please | x2 Finalist
Philips - Boo-tiful Teeth | x1 Finalist
Coca-Cola - The Choice by the Real Bear | x1 Finalist
Google Gemini - The Wave of Hope | x1 Finalist
ACLU - No ICE Please | x2 Finalist
Philips - Boo-tiful Teeth | x1 Finalist
Coca-Cola - The Choice by the Real Bear | x1 Finalist
Young Ones Client Pitch
2026
2026
Coca-Cola - The Choice by the Real Bear | x1 Finalist