For 130 years, the Olympics have prioritized the team over the individual through strict rules and traditions. Athletes were expected to blend in rather than express their individuality and identity. But today, some athletes are beginning to show up as their true selves even on the world’s biggest stage.
During the Milano Cortina 2026 Olympics, we celebrate athletes who express their individuality even on the most conservative stage in sports. In doing so, we expand L’Oréal’s slogan “I’m worth it” into a message that encourages women to confidently be themselves.
During the Milano Cortina 2026 Olympics, we celebrate athletes who express their individuality even on the most conservative stage in sports. In doing so, we expand L’Oréal’s slogan “I’m worth it” into a message that encourages women to confidently be themselves.
