Many parents believe a manual toothbrush is enough. But on Halloween night, when kids collect a year’s worth of candy in just a few hours, ordinary brushing simply isn’t enough. Philips Sonicare turns this moment into Boo-tiful Teeth, a campaign that transforms Halloween’s iconic rotten, scary teeth into bright, healthy smiles.
From jack-o’-lanterns to zombies, classic characters are redesigned with sparkling teeth and sold as special Halloween costume packages with Sonicare. Kids can also scan the candy they collect to receive discounts on Sonicare electric toothbrushes, turning Halloween night into a moment that drives both better brushing and Sonicare sales
From jack-o’-lanterns to zombies, classic characters are redesigned with sparkling teeth and sold as special Halloween costume packages with Sonicare. Kids can also scan the candy they collect to receive discounts on Sonicare electric toothbrushes, turning Halloween night into a moment that drives both better brushing and Sonicare sales
